If you’re just starting to blog you may find yourself overwhelmed. Even if you love your topic, you may find yourself in a classic case of writer’s block. You started off with the ambitious of goal of posting 1-2 quality articles on your blog per day, but all of a sudden you’re running out of material. Relax. You don’t have to post original and brilliant thoughts every day in order to gather a following. There’s a much easier way.
Abstracts are summaries of other people’s articles. They tend to be short; you could make them 100-200 words or even less. So why would people be interested in reading your summaries of other people’s work? It’s because you’re the hub. You’re the place where people come to find interesting articles across the net. Why are social bookmarking sites so popular? They don’t post any original content, yet I’m sure many of you reading this are aware of how popular the social bookmarking site Digg is. So, if you find high-quality, interesting content across the web and link to it, people will come back to your blog.
There’s another benefit to posting abstracts. Each abstract you post creates a new page on your blog. By creating more pages on your blog, you slowly increase the authority of your website. Each page on your website draws page rank to your site once it is indexed in Google. Page rank is the percentage chance that a person finds your page. So, once it is indexed, the chance increases and contributes to a larger page rank for your site overall. Also, as people begin to link to your content, your site will gain more page rank. The more pages you have, the more likely someone will find some content on a given page interesting and link to it. Then, if you want a particular page on your site to rank well, you can, through the power of internal linking, drive page rank to that particular page.
Perfect for ecommerce Sites
If you have an ecommerce store and a fixed amount of products, a blog posting abstracts may be a perfect solution for you. Here’s a way to easily increase the authority of your site over time. Obviously, there are other, faster ways of doing this, but this is a slow and steady way of building your presence on the net. Put it on your main site if you can as another page rather than another domain or subdomain. (There may be some circumstances in which this is not preferable, but for most, the best option is to put the blog on their main site as another page.)
WordPress is the most preferred option available here but just creating a WordPress blog is not enough; you need to know where to install your wordpress first. Here’s what it should look like: www.site.com/blog. Putting it on a separate domain won’t add pages to your main domain and hence won’t increase your main site’s authority. You could, of course, link to your main site with the blog, but you miss out on adding new pages to your main site.
Make sure to market your new blog too. Facebook and Twitter are good places to do this. By showing your content on these sites regularly, you are bound to gather an audience that will be interested.
Of course, you can add more to your blog than just abstracts, and I would encourage it. However, if you’re just starting out, or you’re struggling to write content, find some blogs, get their RSS feeds, and pick some articles to summarize. If you do this regularly, you will benefit in the long run.