When Bill Gates said “content is king” in 1996, none of us knew exactly how right he would eventually be. Today, content drives the internet in numerous ways and content marketing is one of the best ways to grow your business. Here are 10 reasons content marketing is so important.
1. Traffic
One of the biggest content marketing benefits is the fact that good content can drive more traffic to your website. Not only can content improve your search engine rankings, but it can also create a buzz on social media for increased traffic.
2. Education
Another reason to have great content on your website is the educational potential. Blogs allow you to provide your customers with useful information, helping them view you as more of an authority.
3. Trust
As you continue using content to bolster your website and help your customers, you’ll begin to build a stronger relationship with them. When your customers see you’re willing to provide useful information without explicitly trying to sell something, you become more trustworthy.
4. Conversions
Good content can do a lot in terms of increasing traffic and sales, but you have to make sure it’s done right. However, websites with well-written content have a much higher conversion rate.
5. Being an Expert
One of the best things you can do for your business is to position yourself as an authority in your industry. By writing great content with useful information over time, you can position your business as an expert in your field.
6. Accelerate
Buyers don’t simply decide to buy something as soon as they stumble on your website—they have to go through the entire process first. However, you can accelerate the process by using content to provide them with information that speeds up the process.
7. Long-term
When you fill your website with great blog posts, that content will continue to drive traffic over time—which means content never stops benefitting you.
8. Bounce Rate
When you don’t have much content on your website, it can look barren and cause users to leave. A full slate of useful and engaging content can reduce your bounce rate greatly.
9. Better Leads
Attracting leads through quality content means you get better leads. These leads have read through the information on your blog or website and are ready to make a more informed buying decision with the information you’ve provided.
10. More Contact
The better your content is, the more opportunities you’ll have to reach your customers before they contact you. Solid content allows you to provide your customers with information and motivate them to make a purchase without even having to talk to them.
Marketing can be expensive if you’re considering traditional advertising, but there are great alternatives. With content marketing, you can provide genuine information to your customers with no strings attached, and that content will also help drive more traffic, increase conversion rate and reduce bounce rate. With this long list of content marketing benefits, it’s no wonder businesses of all types and sizes are investing more in content.
