In the current business environment, just about all communication is put in writing. Businesses, partners, clients, employees judge organizations by their quality of writing. So, wherever you may write any piece of content hoping to attract buyers or clients, be it on social media or your corporate website, you must put all your business writing skills to work. Long Beach SEO experts believe that the key to getting your business top of the competition and more out there is through concrete writing skills.
Take a look around. Today, more businesses are conducted through writing instead of face to face. If you go back some twenty years back, all business transactions, communications, and meetings were held on a person-to-person basis. However, today, businesses are more likely to send emails and interact on social media and official websites.
Long Beach SEO helps to make sure this dream is possible. The shift in the business culture is proof enough that strong business writing skills are an especially crucial tool in your business’ operations.
Poor writing is unacceptable in every business. Remember, your writing and how you communicate with your clients and potential sponsors can make or even break your business image. You cannot afford to let your primary mode of communication get lost in the crowd.
To prevent this from happening, consider these Long Beach SEO business writing skills.
- Try to avoid using too many jargons
No one loves writing or using boring, typical styles of business writing. Likewise, clients and potential sponsors also don’t like reading through jargons and words that are difficult to understand. There are, however, some cases where you may have no include some of these words or sentences in the content you’re writing. It is always advisable that you use simple and plain language in your writing. This helps to make your work more meaningful and understandable without necessarily going over the top.
Many Long Beach SEO experts suggest that you try and get the content you write to be as simple as possible.
- Use titles, names, and genders wisely
Writing, especially in the field of business, involves a lot of scrutiny. Remember, everyone who looks at your business and goes through your officially written content judge you based on how you write. This is another crucial Long Beach SEO tip that you must pay special attention to.
You need to be very careful when including names, genders, and titles in your writing. There’s nothing that can be as embarrassing to a business as mistyping a ‘Mr.’ with a ‘Ms.’ Errors like these can sometimes be so damaging to your business that you cannot recover from.
If you aren’t sure about titles, names or even genders, then it is advisable that you check with someone who knows. In cases where you’re not sure about the gender, then Long Beach SEO experts suggest that you use gender-neutral language. ‘They’ and ‘Their’ are some of the gender-free words that are easily acceptable even in the gender-neutral singular pronouns.
- 5 W’s and H
All forms of writing must include the 5W’s and H. your business documents and writing need to be able to answer the Who? When? Where? Why? What? And How?
This ensures you present your clients and other audiences with all the answers that they need from your business. To achieve better Long Beach SEO results, you need to ensure you meet all the 5Ws and H in your written content. Your audience needs to know what your written message is conveying, why it is important, who it is relevant to, when and where to apply the information you provide. Lastly, your message also needs to answer how your audience can use the information you provide.
- Call to action
Every bit of business communication that your business conveys to your clients must have a reason or purpose. For this to happen, you need to include a call to action. To successfully add a call to action in your written content, you need to be clear and precise on what you expect your readers to do.
A call to action helps to direct your readers to a specific action you expect from them. If you do not explicitly mention your purpose to your readers, then you shouldn’t expect each of them to understand. Remember, many of your readers hardly even care. Plus, many others may not even get it right. So, a clear, precise call to action helps make this easy.
Many Long Beach SEO experts also agree that a well-set call to action helps the business know which of its clients are more active regarding their interaction with your business. You also get to know your new prospect clients and the dormant ones as well. The only secret is to know when and how to use the call to action in your content.
- Have another person read your writing
Everybody, even the most cautious and accurate typists and writers get things wrong sometimes. After all, you can’t always be all perfect. You are bound to make simple typos here and there. That’s why it is essential that you proofread your work before you avail it on your social media or official website.
Sometimes, you may opt to proofread your work yourself which is also great. This helps you identify a few writing errors here and there. However, you can make sure your written content is error-free by having someone else read it. This is also another great Long Beach SEO tip that helps you know where you need to improve your writing. Having someone else read your writing also helps set a professional tone to your content.
You can have your colleague or trusted friend skim through your work to double check it. After having them read it, ask them to offer you feedback on any issues that they may have been in your blind spot and edit them.
- Less is more
Yes! All forms of writing, especially in business writing, have to be on point and quite brief. Today, you find that everybody is quite busy and may not have enough time to spare to read through your long content. And that’s why it is essential that you write business content that is brief and on point. Long feature writing is now more of a passé.
Having the information you provide to your clients and other audiences as brief and on point as possible also helps to encourage them to read your work. Nobody likes to read long write-ups. Long Beach SEO works to help you try and make your work better and short while writing.
So, if you can help it, come straight to the point. Avoid making stories and explaining all kinds of unnecessary details. If anything, it will only get your readers drowsy and bored with your content. They will just as quickly close your website tab as fast as they open it.
- Double check your writing
As mentioned earlier, you need to check and double check your work after writing it. Start proofreading your work immediately you finish it. You can also do it again after a couple of hours. Then maybe a few days afterward. Remember, this is a business report. An official document that will build or break your business. Even a small typo can really put your business in an embarrassing situation.
Man is prone to error. However, you still find that people judge your writing one way. So, it is best that you always set aside time and get back to your writing. At times, you can easily overlook even the most visible errors. Sometimes, all you need is a break from your writing and freshen your mind. Just spare time to relax and chill with your friends and then later check out your writing. A free mind helps make it easier for you to catch up with any errors that you might have overlooked earlier.
Don’t let a simple typo or error in your business communication content soil what you’ve worked so hard to put together. Better you have the best work done on your written business documents than a rushed piece with plenty of errors.
- Be professional
Another crucial Long Beach SEO tip is to focus your business writing to be more professional. Remember, not all business communication is always formal. Not all informal business writings are unprofessional.
You only need to ensure you stay away from all gossips, personal comments, and off-color jokes in your business communication. You also need to be careful not to send any information to your audiences that might embarrass you or make you uncomfortable. Keep your business communication as simple and formal as possible.
Many experts in the business communication field would agree that you need to include a lot more than a formality in the content you communicate to your audiences. Remember, you are communicating with a fellow human being. So, put yourself in the reader’s shoes and think what mode of writing would be professional and formal enough to the point that it captures your attention. Doing this will give you a more elaborate picture of what you need to express in your business writing.
- Save templates
Many Long Beach SEO experts also advise that once you have written your business communication emails, letters, or other formal documents, you can save them as templates for later use. If you have been in the business field for some time, you should have noticed by now that most of the business writing formats and content are usually somehow similar. You find yourself writing almost the same stuff now and then.
So, saving templates for the work you have already written can help make all your future works easier when you have to write somewhat similar content. If anything, you may only need to make some small alterations on the documents you had already previously saved and have it ready without wasting too much time.
However, as you do this, is it also essential that you remove some information such as names, the company, and other details that do not concur with the document you plan to write anew. Busy schedules and tight deadlines might force you to forget to make such amendments on your saved templates which can end up adding to your list of problems.
- Get creative where possible
Yes! You can also get creative in your business communication documents. Many people tend to think that business communication documents are strictly formal and professional. To the point that you cannot get creative while writing them. But this is far from true. In fact, the more creative you are in your business writing and other business documents, the more likely your readers will pay more attention to your content.
Online readers go through thousands of words and content every day. So, you have to come up with some pretty enticing content to capture their attention. You need to give your audience the reason to open and read your entire content. And you can only achieve this by being creative and unique in your way of writing.
Providing creative content is especially vital if you are writing to capture the attention of customers. It is essential that you create content that tells a story and gives your audience all the reasons to root for your products or services.
Long Beach SEO experts also agree that if you can be creative and interesting especially in the way you write to your customers, then they will be more likely to purchase your products and use your services.
It is true that not everybody is good at writing creative, capitative, exciting, yet informative business content. Very few people are blessed with that gift. However, with a few practice and patience, you can also nurture the same skills and become your own veteran in the business communication field. All you need to do is follow the basic business writing tips and skills mentioned in this article, and you’ll be on your way. Remember, everyone writes so that other people can read and enjoy their content. But aside from this, you also want your readers to get something relevant from what they read. And sticking to these Long Beach SEO expert tips can take your business writing skills a long way.