Holiday marketing campaigns start with Black Friday and end in January. It’s a little more than a full month of shopping frenzy, which can bring you plenty of business opportunities — the holiday retail sales are expected to reach $1.10 trillion this year.
The sooner you reach your potential buyers, the higher your chances to get new leads. And, once you have some new contacts in your database, all you have to do is apply some lead nurturing tips to get conversions and skyrocket your sales during the holiday season.
Here are five ways you can connect with more people to generate new leads this holiday season.
Instagram Stories
The easiest way to get lew leads from Instagram Stories is by creating customized landing pages for Instagram. When people get on your website from social media, they should find the same story on the new page — a complementary message that adds value, similar design elements, and visuals alike.
Your website content should stay in line with what has captured your public’s eye on Instagram. This way, when your followers go from the social network to your website they’re more likely to share their information with you.
Live Chat and Chatbot
90 percent of consumers would like to be able to use messaging to talk to a brand. In the era of instant communication, you need to provide immediate answers to get new leads and convert them into loyal customers.
Luckily, technology allows you to be there for your website visitors right when they need you. Thanks to chatbots, you can provide helpful information at any time. Whether you use live chat on your site or communicate with your public through social media, your availability can get you more leads.
Moreover, using live chat software improves your ranking, which means more traffic to your website, higher organic reach, and better conversions.
Informative Content
Lead magnets mean high-quality content that adds value to a brand’s audience. 70 percent of internet users want to learn about products through content rather than commercial messages. There’s’ no doubt; eBooks, checklists, workbooks, mini-courses, tip lists, action plans, calendars, and many other types of content can generate a significant amount of quality leads.
When you provide excellent, highly-informative content, you capture the attention of people who have an interest in your niche. These leads are valuable and are more likely to become loyal customers and advocates for your business.
Recommendations
An easy method to get valuable recommendations is with your newsletter. By merely adding social buttons to your email, you can help your existing audience to share your content with their network.
It’s a cost-effective method to increase your reach across various audiences, providing new business opportunities. However, exaggerating can have adverse effects on your email marketing campaigns. Connect your email only to those social networks where you already have a substantial presence or where your target audience spends their time.
Direct Mail
Direct mail still has a better response rate than email marketing, which makes it a perfect method to get new leads this holiday season. Send your discounts and special offers directly to mailboxes, and you’ll generate new leads right in time for Christmas shopping.
Among direct mail best practices, you should consider using appealing visuals and find a way to track your results — by adding a QR code that leads to a specific landing page on your website, for example, or by using promotional codes.
Nurture Leads to Increase Conversions
Getting new leads is just one of the many steps you need to do for getting engagement and closing sales. You need to hold your leads’ hands as they move in the buyers’ journey. Interact with them, identify their interests, send them personalized content, and help them make educated buying decisions. This way, you increase conversions, boost sales, and get loyal customers for good.
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