Important Marketing Mistakes to Avoid in Your Small Business

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Regardless of what sector your business operates in, marketing can be a “make or break” factor. This is why there are so many brands spending time and effort on developing an effective and quality marketing plan. However, if you believe your marketing plan’s success depends on smart planning and doing the right things, that isn’t the case.

If you want to succeed with your marketing efforts, you have to have a more in-depth understanding of what to do and what not to do. This is particularly important for small businesses. While taking come cues from Eyal Gutentag is a good first step, make sure to avoid some of the most common marketing mistakes made, which are listed here, too.

Retarget Everyone

The top mistake most marketers make is trying to retarget all bounced visitors. Regardless of how amazing your product is, not all visitors will come to the site with the intention to buy something. In fact, approximately 58.6 percent of all shoppers have left a cart because they were not ready to make a purchase. Most of these people were window-shoppers.

If you include these people in your retargeting efforts, you are wasting your time and marketing money. Avoid this mistake. Only retarget those you know are close to making a purchase or were in the checkout process.

Not Using Social Media for Marketing

Social media is a powerful tool. While it’s invaluable for marketing your business, approximately two out of three businesses aren’t taking it seriously. Now is the time to invest in this to ensure that you are reaching your customers where they are.

When it comes to marketing your business, there are more than a few mistakes that may occur. Be sure to fully understand what they are so you can avoid making them and hurting your chance of successfully marketing your company.  


Post Author: James Marshall'