There’s no denying people make a lot of different decisions daily.
While some are conscious ones, others are based merely on the information they are surrounded with.
Social media marketing is the best representation of this.
Reports indicate that an astounding 92 percent of consumers trust social media marketing and word-of-mouth compared to other forms of advertising.
Undoubtedly, some industries have mastered the use of social media marketing and have reaped all the benefits it has to offer.
Some of these industries include:
Real Estate
Nowadays, many brokers, developers, property managers, and agents utilize social media to get their properties in front of more people.
Without doubt, employing so-called virtual signs are far more effective compared to the conventional “for sale” signs.
Individuals engaged in the real estate industry use social media platforms like Facebook to create advertisements that are highly targeted.
They can also just ask friends and followers to share properties they are selling on their own pages.
Hands down, this is an effortless way to get people to talk about your listings.
Entertainment
Over the years, social media has become an integral part of the entertainment industry.
A study of Facebook posts from September 16 until December 15, 2015 indicated that the entertainment industry accounted for a staggering 63.2 percent of the posts across 6 different industries—auto, telecom, retail, food, beverage, and financial services.
When the posts were examined, something interesting was discovered.
While images and photos comprised the largest portion of posts in 5 of the aforementioned industries, it only amounted to 11.2 percent in the entertainment industry.
Traditional links on the other hand accounted for 79.3 percent of the posts.
This is interesting as it proves that while visual imagery is deemed powerful, most social media followers still prefer (and are enticed) by informative and compelling content.
Retail
When it comes to social media, you’ll likely find the retail industry near the top of the social media food chain.
While it’s not surprising to see large retail companies like Costco and Target enjoying social media marketing success, it’s interesting to see that small retailers are also doing very well.
By far the biggest benefit social media offers to retail companies are the ability to get feedback on new products and resolve customer complaints before they become major issues.
Fashion
In the fashion industry, social media is considered a really valuable tool and with good reason.
With content travelling at lightning speed on social channels like Pinterest, Facebook, Twitter, and Instagram, it has become relatively effortless to share new fashion styles and trends with millions of people in a matter of seconds.
Most successful brands on social media have pretty much mastered the art of creating images that are visually stimulating to generate an emotional response.
It is also considered a powerful research tool as it can be used to check what people are wearing and what the latest fashion fads and trends are.
Education
Nowadays, social networking sites have made it possible for educators, institutions, and students to connect in ways that were not possible a few years prior.
Colleges and universities for instance, have used the power of social media to work for them.
Many organic and paid advertising appear on their sites both aimed to increase application numbers and campus visits.
Social networking sites are also being used as the ideal venue to advertise new curriculum, on-going events, etc.
After graduation, social media becomes the ideal tool for activities like alumni fund raisings.
In fact, studies show that as much as 57 percent of colleges use social media as a primary component in their fundraising campaigns.
