Off-Page SEO: What It Is & Why You Need It

If you’ve been wondering about the benefits of SEO, and if these tactics are a necessity, our answer is yes. If you want people to come across your website, online shop or services, your website has to appear among the results on the first page of search results. So if you want to be among the top few results or even the first before all else, you need to include off-page SEO practices in your overall SEO and digital marketing strategy. Ranking your website high in search results takes time, patience and commitment. But, the SEO results always have a compound effect – every step counts and will slowly, but gradually improve your website’s visibility, traffic and organic rankings.

Off-page SEO defined

The wording itself is descriptive enough to conclude that off-page SEO is something that happens off the webpage. In a nutshell, off-page search engine optimisation efforts encompases every effort that takes place outside of your website. All of these tactics serve to improve your website’s search engine rankings, online visibility, brand recognition, brand building and building online authority.

Is there a difference between on-page SEO and off-page SEO?

Yes, there is, and these terms should never be used interchangeably. But, both are equally important, so you should invest your time into both search engine optimisation activities. On-page SEO focuses on on-page elements that can help you rank higher in organic search results. On-page SEO deals with ranking factors like site speed, meta descriptions, headers, content, keyword research and keyword density, etc. On the other hand, off-page SEO deals with actions that happen beyond your website and which boost your website visibility and rankings.

Why do you need off-page SEO?

1 You need it to increase SERP ranking

If you want Google to perceive your website as an authority website, you need to increase its search engine results page ranking. Especially if you combine your on-page and off page SEO strategies, you will get there faster and secure your rankings.

2 To build your backing portfolio

One of the widely known off-page SEO tactics is link building. Link building is a process in which you build or acquire links to your website. This means that a link to your website is linked within an article that is published on another website. So, whoever is reading the article can clik on the link and be taken to your website.  These links to your website are viewed as unique votes that vouch to Google that your website is trustworthy. By collecting these votes from other authoritatve website in your niche, you improve your website authority and you receive the so-called link juice and your website becomes  stronger as well.

3 To build your brand

If you’re a new business, you need to let people know about your brand. Off-page SEO strategies can help build brand awareness nad your domain authority. You can easily check the number of brand name searches and domain name searches and observe how the tend changes over time. Google trends is also another tool that will reveal the percentage of interest for your brand. You should focus on brand building tactics because people will organically link to your brand and mention you across their content. This is yet another signal to Google that your website or brand is a reputable and trustworthy source.

4 To combine both on-page and off-page practices with quality content

Content is equally important for your on-page and off-page optimisation efforts. If your on-page content is high quality and properly optimised for keywords you want to rank for, you’ll appear in organic results. Also, if you publish quality blogposts people can use as references and link to, you’ll increase your backlink portfolio and domain authority. If you don’t have a knack for writing or doing keyword research you can outsource this to a committed SEO agency. Lastly, by producing quality content that mentions your brand name or links to one of your pages in a natural way, you’ll secure better guest posting opportunities.By getting published on a guest blog and linking a keyword to your website, you will also increase your backlink portfolio.

5 Google My Business

Your Goole My Buisness profile is vital component to boosting your online visibility and getting a share of local searches. Most importantly, people can find you more easily and leave an honest review. So, tae advantage of this opportunity and set your GMB profile properly.

6 To build local citations to your website

A citation is like an online business listing that shows the most important details of your business and it also links to your website. Building local citations will get you on the local map and people in your geographic location searching for your line of business or service will find you more easily.

7 To properly utilise the benefits of social media profiles

While social media profiles aren’t a ranking factor, they do benefit your brand and your website. Not only will people get a chance to learn more about your business through your social media strategy, but you will also get more traffic to your website. Let’s say you have a great case study on your website and share it on your Story. People will click on it, read it and you’ll easily increase the number of website visitors. Or, your customers can reach out to you over your social media profiles and get a quick response without having to call you. Either way, having storing social media presence can only benefit your brand.

8 To start guest posting

Guest posting usually happens during the process of link building. This also means that you will receive a link to your website from another website, but you’ll achieve this by being a guest on ther blog or website. It usually goes like this – you’ll find a great link building opportunity and you’ll reach out to the webmaster offering a guest posting collaboration. You’ll offer to write an article or any other piece of content and contribute to their website. You will link toi your website within the content, either for the keyword you wish to rank for or the brand name.


As you can see, off-page SEO tactics are versatile and beneficial. All of these tactics contribute to your website being recognised as a source of authority, and they can make your website stand out from competitors and rank higher in search engine results.

Post Author: Heather Moors'